Pay-Per-Click: You’ve seen the ads along the sides of your favorite search engines, such as Google, yahoo, msn and more. You may have also noticed ads on websites and blogs. Facebook, a popular social media site also has a pay per click program as do most other social networks that either stands alone, meaning they host their own pay per click accounting and publishing, or funnels through a larger Pay-Per-Click company, such as Yahoo or Google.

For the business owner:

Pay-Per-Click advertisements are great for anyone who needs to drive traffic to their website to increase sales. Target stores are notorious for their advertisements which include millions of pay per click keywords and ads. Ads encourage people to click on the link on the ad and visit your website. Fees can range from a few cents per click and up depending on the competition for your keyword.

In order to start a pay per click campaign you will need the following:

-  Website

-  Keywords

-  Ads

-  A credit card or bank account to pay for the ads

 
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Each program, such as Google, Facebook and Yahoo, is different on what they will allow you to promote, how long the ad can be and the keywords you can use. It is recommended that you research your chosen ad company before you begin creating ads.

For the affiliate marketer:

In order to make money from a pay per click campaign you will need the following:

-  Website (you can build your own site or use a free system like blogger.com or hubpages.com where you can insert your affiliate id for Google and other programs)

-  A bank account or PayPal account where you will get paid for the ads that get clicked.

You can create sites all over the internet where you can plug in your affiliate account with various pay per click networks and make money from the clicks that occur on your sites. Most affiliate programs have a minimum payout, meaning you will have to generate a hundred or more dollars in clicks before a check is mailed to you.