TUPPERWARE: Earl Tupper debut his famous Tupperware in 1946.  By 1948 Mr. Tupper had started the ‘Tupperware Home Party’ atmosphere to market his product.  And it proved to be the best way to market and demonstrate his patented seal and quality products.  This was a genius concept for the time.  Earl Tupper had identified his target market group and he went after them in the place they felt the most comfortable; in their own homes!

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By 1951 Tupperware was pulled from the shelves in all the stores they were being distributed in.  The only way you could purchase Tupperware was from a Home Demonstrator and this sales technique made the product highly sought after.  Because his customers could not just walk into any store to purchase his product at anytime, they had to first be invited to a home demonstration, and then they could make their purchases.  This marketing scheme made Tupperware more difficult to obtain and in the same time more highly desired which was part of the Tupperware appeal.

Tupperware is the perfect example of great marketing concepts and one of the first and most profitable home based businesses in history.  Earl Tupper had an idea, made his product, researched his target market group, identified the best way to get the product to his customers and acted on it to make Tupperware the successful giant it is today.  There are no guarantees that your own home based business will be as successful as Earl Tupper’s was, but there is nothing saying it won’t be either.  So take a chance on your own idea and put it into play, who knows, 50 years from now someone may write an article on YOUR success!